A MEDICINE BRAND THAT PRIDES ITSELF IN BEING MADE OF WHOLE FOODS
One of the most important tasks of this packaging project was to make sure that flavor queues of actual food comes through on each product. It was important that the brand read as food rather than commercial medicine like Dayquil or Tylenol. Maty's was a brand that was founded in a home kitchen for the needs of a young daughter and it was important that it read personal, not commercial.
This packaging concept was not moved into final production.
Creative Director: Jeff Berg